Creating a clear and comprehensive 3D illustration brief is essential for ensuring that the we understand your vision and requirements. Here’s a guide to help you craft an effective brief.
Title: Provide a working title for the project.
Objective: Clearly state the purpose of the project. Is it for advertising, product visualization, or something else?
Target Audience: Specify who the illustration is intended for (age group, interests, demographics).
Output: Where will the animation be viewed (e.g. Television, website, social media)
Concept Summary: Describe the overall theme or message.
Style References: Provide examples of styles you like (e.g., photorealistic, cartoonish). Include links or images if possible.
Duration: Specify the length of the animation.
Format and Resolution: Mention any specific format requirements (HD, 4K).
Frame Rate: Specify the specific frame rate (25fps, 50fps)
Key Elements: List all elements that must be included in the illustration.
Colour Scheme: Mention any specific colours or palettes to be used.
Set clear deadlines for initial drafts, revisions, and final delivery.
Provide information on budget constraints to align expectations.
Outline the steps for approval at various stages of the project. Include who will be responsible for giving final approval on the illustrations.
Specify the required format for the final deliverables (e.g., high-resolution files, vector files) and any necessary specifications (e.g., DPI, file types) and what deliverables are expected at each stage.
A license will be granted for the illustration so you will need to provide information regarding what territory you will be publishing in (e.g. UK, Europe, Global) and the duration the broadcast will run for (e.g. 6 months, 1 year)
Discuss any support or additional services needed after delivery, such as modifications or additional formats, and clarify if these will incur extra costs.
By including these elements in your brief, clients can effectively communicate their needs to a CGI production studio, paving the way for successful collaboration.
If you would like an estimate for an upcoming 3D Illustration project then complete the form below or send your brief to info@immersivestudio.co.uk
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