This Real-Time 3D Interactive Experience was created for part of Disney’s multi-sensory pop-up experience, to mark 100 years of dynamic duos, unlikely pals, and inseparable friends.
We partnered with the creative minds at Haygarth advertising agency to craft a fully immersive 3D experience, enveloping users in a world of interactive videos and mirrored walls. Within this captivating space, we surrounded the visitors in a visual feast a magical Disney signature particle trails. What makes this immersive experience truly remarkable is that this content was completely dynamic and responsive, adjusting itself based on the number of visitors present at the attraction
Building this intricate installation was no small feat. It entailed not only creating real-time 3D animations but also developing a sophisticated logic engine that could randomize the appearance and sequencing of animated trails and graphics. Moreover, we had to design a system that orchestrated the entire show, ensuring that 8 interactive statues, each equipped with three IR sensors, seamlessly communicated with the application. This orchestration triggered unique sets of animated trails, all contingent on how many visitors stood in front of each statue at any given moment. The result was a staggering 196 different effects, ensuring that no two visitors witnessed the same combination of visual graphics, delivering a wholly personalized and unique experience to each individual.
This project stands as a shining example of the power of real-time interactive 3D. It distinguished itself from traditional 2D pre-rendered animated video passes, which are then compiled in third-party show controller software like ‘Watchout.’ We used real-time interactive broadcast software called Ventuz which combines 3d graphics powered content from a mid-level specified desktop PC to deliver a real-time interactive interface in which you can connect up motion control systems to trigger the content in real time across any screen or device.
The benefits of taking this approach include:
The team at Immersive Studio are here to help you with your upcoming Real-Time Interactive 3D Experience, get in touch on 0203 848 9035 or email info@immersivestudio.co.uk or complete the contact form below. If you want to find out more about Real-Time 3D Technology click here or to find out more about Immersive Experiences For Attractions click here.
Real-time 3D technology enables users to interact with 3D environments and objects instantly, with immediate visual feedback. It powers immersive applications like games, simulations, and virtual showrooms. At Immersive Studio, we specialize in real-time interactive 3D experiences that merge creativity with cutting-edge tech to deliver immersive, emotionally engaging brand storytelling—like our work for Disney Wonderverse.
Interactive 3D refers to digital environments or objects that users can engage with in real time—through clicks, gestures, or movement. It transforms static visuals into immersive, experiential moments. Immersive Studio harnesses interactive 3D to create unforgettable brand experiences that increase engagement and deepen audience connection, whether through virtual retail spaces or entertainment platforms.
A 3D experience immerses users in a digitally rendered, three-dimensional environment that feels lifelike and responsive. It’s commonly used in virtual reality, digital marketing, and product visualization. Immersive Studio designs real-time interactive 3D experiences that captivate users, allowing brands like Disney to tell stories in ways that are visually rich, dynamic, and emotionally resonant.
Leading brands across industries—like Disney, Nike, BMW, and IKEA—leverage 3D experiences for marketing, design, and customer engagement. These experiences provide immersive product views, interactive storytelling, and enhanced digital interaction. At Immersive Studio, we work with world-class clients to build tailored 3D environments that elevate their digital presence and create memorable user journeys.
Yes, 3D experiences are powerful tools for engagement, education, and entertainment. They offer immersive storytelling, increased interaction, and stronger emotional impact compared to traditional media. Immersive Studio ensures that every real-time interactive 3D experience we deliver is visually compelling, technically seamless, and strategically aligned to help brands create a lasting impression.
3D design is widely used in:
High-demand 3D models include human characters, vehicles, architectural structures, products for e-commerce, and virtual assets for gaming or AR/VR. At Immersive Studio, we design custom 3D assets that are optimized for performance and realism, forming the backbone of real-time interactive 3D experiences that deliver powerful brand impact.
3D technology is applied in product design, digital marketing, healthcare simulations, architecture, training systems, and more. It enables interactive learning, improved design validation, and captivating storytelling. Immersive Studio turns these possibilities into reality by building real-time interactive 3D experiences that fuse creativity with purpose for global brands.
3D modeling is used to visualize concepts, simulate environments, and build assets for digital interaction. From virtual try-ons to vehicle configurators and entertainment experiences, its use is widespread. At Immersive Studio, we use 3D modeling to craft detailed, interactive environments that enhance storytelling, empower exploration, and amplify engagement in every project.
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