This interactive 3D Video wall formed part of an immersive exhibition which encouraged people to get moving (literally), whilst offering them a fun way to learn about Cathay Pacific and WIN some BIG prizes.
The international airline was set to launch ‘Feels Good To Move’, their first brand campaign since 2019, that would tell avid adventurers and busy business travellers that the airline was once again ready for take-off.
The client ‘BecauseXM’ was asked to bring the ATL concept to life in an activation at the Outernet in London, a state-of-the-art digital exhibition-space just perfect for an out-of-this-world experience.
We were asked to help to create a physical manifestation of the brand’s proposition in a fun, unique and unforgettable way, in an Insta-worthy space where every feature was worth taking a selfie with.
We were asked to create an interactive application which allowed our client to show real-time interactive brand icons at an event in the form of an artistic installation which would be activated by gesture control via webcam transforming a standard large format video wall into an interactive motion-controlled video wall.
This experience was part of a wider immersive experience that was created for the end client.
We created an application which would run from a laptop, this used custom code to control the Ventuz runtime from the gestures seen by the webcam.
The content we created took the clients iconic logo and created a beautiful murmuration effect which was driven by body tracking technology triggered by the webcam. The software we set up allowed for full body tracking so a person could move their whole body and effect a real-time 3D particle system live Infront of them, this created a completely unique effect each time a new visitor tried the experience.
-Assist the client with the technical direction which influenced the creative interactive design.
-Create initial real-time tests
-Build the 3D assets to be included in the real-time interactive 3D software
-Program the software to make the real-time simulations
-Program the software to accept webcam API
-Test the interactive solution pre site install
-Debug Software
-Deploy software remotely
-Assist the client with the technical direction which influenced the creative interactive design.
-Create initial real-time tests
-Build the 3D assets to be included in the real-time interactive 3D software
-Program the software to make the real-time simulations
-Program the software to accept webcam API
-Test the interactive solution pre site install
-Debug Software
-Deploy software remotely
This project was great example of how we can repurpose existing standard visual hardware and breathe new life into it by making a fully immersive interactive experience driven by Realtime interactive software.
The team at Immersive Studio are here to help you with your upcoming Real-Time Interactive 3D Video Wall Projects. If you are thinking about creating an interactive experience for your next campaign or event then contact us with your brief and estimated budget on the form below. Our team are available to answer any questions you have whether you just have an initial idea or you have a design that you are looking to develop for an upcoming event or campaign. Contact us with your brief and estimated budget by completing the contact form below. Or if you would like to find out more about Ventuz Real-Time 3D Technology click here.
A video wall is a large-scale display composed of multiple screens arranged to function as a single, cohesive visual interface. Its primary purpose is to present dynamic content on a grand scale, enhancing visibility and engagement in settings like events, retail spaces, and corporate environments. Immersive Studio designs custom video walls that captivate audiences and elevate brand experiences.
Projectors cast images onto surfaces from a distance, which can be affected by ambient light and may require specific conditions for optimal clarity. In contrast, video walls consist of multiple high-resolution screens that provide bright, vivid displays regardless of lighting conditions. Immersive Studio leverages video wall technology to deliver consistent, high-quality visuals tailored to diverse environments.
Projector quality is generally superior when using a dedicated screen designed to enhance image clarity and color accuracy. Walls may introduce imperfections and absorb light unevenly, leading to diminished visual performance. For clients seeking optimal display solutions, Immersive Studio recommends and implements technologies that ensure the highest visual fidelity.
An interactive wall is a display system that responds to user inputs, such as touch or gestures, enabling real-time engagement with digital content. These installations are utilized in various sectors to create immersive experiences that foster deeper audience interaction. Immersive Studio specializes in crafting interactive walls that seamlessly blend technology and design to captivate users.
A 3D wall integrates three-dimensional visuals, offering depth and realism that enhance viewer immersion. This can be achieved through specialized content displayed on flat screens or by using physical structures combined with digital projections. Immersive Studio creates 3D walls that provide engaging and memorable experiences, as demonstrated in our collaboration with Cathay Pacific.
An interactive wall app is software designed to control and manage content displayed on interactive walls, facilitating user engagement through touch or motion inputs. These applications allow for dynamic presentations and experiences tailored to specific audiences. Immersive Studio develops bespoke interactive applications that power engaging wall installations for various clients.
Yes, there are applications that enable users to project images onto walls using compatible hardware, such as projectors connected to smartphones or computers. These apps allow for customization and control over the displayed content. Immersive Studio offers solutions that integrate such technologies into cohesive interactive experiences tailored to client needs.
Wordwall is an educational platform that allows teachers and students to create and engage with interactive activities and games. It is commonly used in classrooms to enhance learning through interactive content. While not directly related to interactive 3D video walls, it exemplifies the growing trend of interactive digital tools in various settings.
At Immersive Studio, we harness the power of interactive 3D video walls to transform spaces and engage audiences. Our expertise ensures that each installation is tailored to meet the unique objectives of our clients, delivering impactful and immersive experiences.
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