Interactive pop-up installation combing interactive glass, touchscreen, LED, using Ventuz real-time graphics software.
Collaborating with Brand Revolution and Paramount Pictures, our design team were tasked with creating an interactive showcase to promote the launch of the film “Ghost In the Shell” in the heart of London’s West End at “Lights of Soho.” The team employed a combination of a transparent insulating glass unit and interactive touch surface for a fully interactive window display, celebrating the film’s launch.
The Ventuz design team developed the content for the touch window, where executives and directors were invited to the after-party following the film premiere. The attendees were captivated by the immersive installation, resulting in a memorable and engaging experience for all involved.
Ventuz Real-Time Graphics Software
The team at Immersive Studio are here to help you with your upcoming Interactive Pop-Up Installtions or if you want to find out more about Ventuz Real-Time 3D Technology click here. Contact us with your brief and estimated budget on 0203 848 9035 or email info@immersive studio.co.uk or complete the contact form below.
An interactive installation is a space or structure that responds to user input—through touch, movement, or sound—creating a two-way experience between the artwork and its audience. Immersive Studio specializes in designing interactive pop-up installations that transform passive viewers into active participants, making every brand event, like a movie premiere, a memorable and shareable moment.
Creating an interactive installation involves combining physical design, digital technology, sensors, and creative storytelling. It requires understanding audience behavior, defining a clear interaction goal, and integrating seamless tech. At Immersive Studio, we handle everything—from ideation and design to development and deployment—to deliver flawless interactive pop-up installations tailored to your event or brand activation.
An example could be a digital wall that changes visuals when touched or a space that reacts to movement with light and sound. Immersive Studio’s interactive pop-up installation for a movie premiere let guests trigger cinematic visuals in real-time, offering fans an engaging pre-film experience that extended the story beyond the screen and into the physical world.
Conceptual installation art focuses on the idea behind the piece, often using mixed media to provoke thought or evoke emotion. While traditional conceptual installations may be static, Immersive Studio blends concept and interaction, allowing users to engage with meaningful narratives through immersive pop-up experiences that visually and emotionally resonate.
Interactive artwork is any creative piece that requires viewer participation to be complete. It invites audiences to engage directly—often through digital interfaces, sensors, or physical interaction. At Immersive Studio, we bring interactive art into brand spaces with pop-up installations that blend creativity and technology to create immersive, Instagrammable experiences with real emotional impact.
Installation art is typically a three-dimensional artwork designed to transform the space it occupies. Immersive art goes a step further, surrounding the viewer and engaging multiple senses. At Immersive Studio, our interactive pop-up installations combine both, crafting fully immersive environments that respond to audiences and align seamlessly with brand stories or event themes.
An interactive art exhibition is a curated space where visitors can actively engage with the artwork rather than passively observe. This could involve touchscreens, augmented reality, soundscapes, or motion-triggered visuals. Immersive Studio designs these exhibitions with cutting-edge technology and creative flair, offering visitors memorable, meaningful connections to the content and the brand.
A pop-up experience is a temporary, often surprise-based activation that brings a brand, story, or concept to life in a physical space. It’s designed to be shareable, immersive, and high-impact. At Immersive Studio, we build interactive pop-up installations that turn these short-term activations into long-term memories—perfect for events, premieres, or product launches.
Interactive art installations are unique because they place the audience at the center of the experience. They invite participation, spark curiosity, and often change based on user input—making each encounter one-of-a-kind. Immersive Studio brings this uniqueness into every pop-up installation we create, helping brands foster deeper emotional connections with their audience through unforgettable real-world engagement.
With every interactive pop-up installation, Immersive Studio transforms space into story. We craft visually stunning, technologically advanced experiences that captivate audiences, amplify brand presence, and turn fleeting moments—like movie premieres—into immersive memories that last.
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