3D Projection Mapping
Experience your brand’s vision brought to life with the magical power of bespoke 3D projection mapping! This revolutionary technology will take your corporate event, product launch, architectural installation, or brand activation to a new level of sophistication and interactivity. As a leading UK projection mapping company, we specialise in creating incredible visual illusions on any surface—be it building facades, product displays, or interior spaces. This isn’t just a light show; it’s a dynamic visual narrative that transforms ordinary objects and spaces into breathtaking works of art that captivate and impress. Our team of experienced visual artists and technical experts can project high-resolution, three-dimensional visuals that move and transform in perfect synchronisation with sound, creating a truly immersive experience for your audience.
3D Projection Mapping is a cutting-edge technology that combines sophisticated projection techniques with precision visual cues to create a stunning, three-dimensional, and immersive experience. It involves the meticulous process of projecting light onto a wide range of surfaces—from historic buildings and complex sculptures to stage sets and industrial objects—to create the illusion of depth, movement, and a complete transformation.
By utilising state-of-the-art projection mapping software and high-lumen projectors, multiple images can be seamlessly mapped and projected at once across various surfaces, creating a dynamic, show-stopping effect. This technique is perfect for creating interactive displays and installations that are both visually stimulating and deeply captivating, making it an essential tool for high-profile brand activations and corporate events.
3D Projection Mapping Use Cases
- Simulators
- Configurators
- Virtual Stores
- Marketing
- Virtual Try-On's
- Virtual tours
- Virtual Productions
- Virtual Events
- Virtual Training & Education
- Data Visualisation
- Virtual Sets
- Broadcast Graphics
- Interactive Experiences
Our Latest Projects
Types of 3D Projection Mapping
Architectural
Architectural Projection Mapping is an exciting and innovative technique that combines digital projection technology with physical architecture to create truly spectacular large-scale displays. By using video mapping to project animated visuals onto the facades of buildings, it enables the creation of interactive and dynamic canvases that blur the lines between traditional art forms and new media. Our team meticulously considers the unique features of a building—including windows, doors, and other architectural details—to enhance the experience and create a bespoke visual narrative. You can transform the entire facade of a building to celebrate a product launch, promote a specific event, or depict a story of the building's history. We can even introduce lifelike characters who appear in windows or add dynamic objects to the walls of the building. The possibilities are endless for creating a truly unforgettable experience that drives brand awareness and leaves a lasting impression.
Objects
Object Projection Mapping allows for the projection of detailed visuals onto non-planar surfaces, enabling the creation of dynamic and deeply immersive experiences. By utilising advanced technologies like 3D rendering software, video mapping, and advanced lighting systems, our designers can project vibrant, high-definition visuals onto any object to create a unique aesthetic and narrative experience. This has a variety of professional uses, from commercial events to live shows, and can be applied to both static and moving objects. Our object video mapping services can be used to highlight specific features of a new product by overlaying a plain model with various designs or altering the appearance of an existing product, such as a vehicle for a car launch. It is also an incredibly effective tool during live shows and concerts to change the appearance of stage props and objects, ensuring they seamlessly fit in with a particular scene or environment. The precision of these projections on various materials and props helps to make the overall experience more immersive and engaging for the audience.
Interior
Interior Projection Mapping is a powerful form of video mapping technology used to create immersive experiences within indoor spaces. This technique is achieved by meticulously projecting a digital image onto surfaces within a room or venue, thereby transforming the physical environment into an entirely new and interactive landscape. The projections can be expertly manipulated and animated to create a captivating visual display that dynamically adapts to the changing environment and user interaction. This service is frequently used in high-end exhibition spaces and museums to create engaging themed visuals or incorporate sensory rooms and retail environments to create a specific ambience or brand-led experience. It can also be used to create a particular effect, such as the illusion of movement, by projecting a scene onto a wall that resembles a train travelling or a plane flying, or to create a completely immersive walk-through experience for corporate showcases.
Dome
Full Dome Projection Mapping facilitates the immersive display of high-resolution multimedia content on a 360-degree curved surface. This cutting-edge technology utilises sophisticated projection hardware and bespoke software to precisely map images across the entire dome, creating a truly captivating and all-encompassing visual experience. By transforming a seemingly flat surface into something far more dynamic and enveloping, Full Dome Projection Mapping has opened up new possibilities for interactive media consumption, allowing viewers to become completely engrossed in an audio-visual spectacle. This is ideal for high-impact pop-up domes for events, retail spaces, or as a key feature in larger attractions and entertainment venues. Our full dome solutions can be either temporary for a high-impact event or installed permanently to become a key feature of a venue, providing an ongoing source of engagement and brand value.
Landscape
Landscape Projection Mapping allows for the creation of visually stunning outdoor displays on a grand scale. This technology utilises digital projection mapping to create dynamic, interactive visuals on large-scale natural surfaces. These bespoke visuals can be used to capture the attention of passers-by or to create breathtaking moments for major events such as concerts, festivals, and other high-profile public gatherings. The visuals can be projected onto a wide variety of natural surfaces such as trees, hills, and even cliffs, to either completely change their appearance or to add a truly interesting and unique spectacle. Our team of experienced visual artists and technical directors work together to overcome these challenges, using powerful projectors and bespoke software to ensure a vivid and impactful display. We can also integrate interactive elements, such as sensors that respond to audience movement or sound, to create a truly immersive experience that engages the public and drives significant social media buzz.
Interactive Play Walls
Transform your corporate event or venue into an unforgettable experience with our Interactive Play Walls, where cutting-edge technology and immersive entertainment meet. Powered by advanced projectors and sensors, these innovative walls offer a captivating array of games designed to engage guests of all ages. Imagine the excitement as attendees immerse themselves in dynamic visuals and responsive gameplay that encourages creativity, competition, and collaboration. Beyond just playtime fun, these interactive installations enhance social engagement by bringing people together in shared experiences. They are perfect for corporate events, high-end festivals, or public spaces like malls and museums—our Interactive Play Walls add an element of wonder that keeps visitors talking about their experience for weeks, reinforcing your brand's innovation. Elevate your next gathering with this cutting-edge blend of technology and joy, perfect for driving a high level of engagement.
Benefits of Using
3D Projection Mapping?
The strategic use of 3D projections offers a multitude of benefits that can substantially improve the user experience and increase the efficiency and impact of any professional project. This technology provides a deeply immersive and memorable experience, allowing users to interact with content in a way that traditional 2D projection simply cannot replicate.
Additionally, 3D projection increases the level of audience engagement by creating a more realistic and dynamic representation of the content being presented. This enhances the learning process by providing a more engaging platform for understanding complex topics, from brand history to product features.
Furthermore, 3D projections can be used to create a more interactive experience for your target audience. For example, our technology can enable a user to interact with a projected object by manipulating or moving it in some way, creating a powerful one-on-one brand experience. And lastly, 3D projection provides a superior viewing experience. By projecting content onto three-dimensional surfaces, the technology provides a highly improved visual experience that is impossible to ignore.
Challenges of Using
3D Projection Mapping?
While the results are spectacular, the challenges faced in professional 3D projection mapping require immense technical skill and experience. From the complexities of image warping and geometry correction to the optimisation of light source and projector placement, these issues require a highly specialised and multifaceted approach to achieve a flawless visual display.
Our team possesses the immense amount of technical know-how required to properly utilise the equipment and software, ensuring optimal results and seamless execution for your project. Moreover, precise calibration and perfect synchronisation between multiple projectors is absolutely essential for a successful and professional outcome, a skill we have honed over years of experience. Visualisation and display technology is continually evolving, and the 3D projection mapping industry is no exception. As a result, there is ongoing development work being done by our specialists in order to truly maximise the potential of this powerful technology for our clients.
Check Out Some 3D Projection
Mapping
In Action
We love creating amazing experiences for brands, enterprises, educational institutions, healthcare companies, property developers, and the entertainment industry. Check out some of our exciting case studies to see how we can help your brand stay ahead of the curve and create a lasting impact.
Let's Build The Future Together
3D Projection Mapping
for Brands
3D projection mapping enables brands to create immersive, multi-dimensional experiences that go far beyond traditional advertising. By projecting dynamic visuals onto physical surfaces, it allows for bespoke 3D projections that can engage viewers on a deeper, more emotional level. The strategic utilisation of this technology allows companies to create unique and captivating branding solutions by leveraging the latest advancements in digital artistry and projection mapping techniques. This includes portraying brand stories and journeys, launching new products in exhibit spaces, or creating spectacular displays in pop-up domes.
3D Projection Mapping
for Retail
3D Projection Mapping is primarily used in the retail sector to produce immersive, interactive displays that captivate customers and create a unique, memorable shopping experience. It is also deployed to significantly increase consumer engagement and boost sales by dynamically highlighting features of products that may not be readily apparent. This technology is also strategically used to create large-scale, immersive experiences for high-profile retail events and brand activations, driving foot traffic and social media buzz.
3D Projection Mapping
for Enterprise
3D Projection Mapping is a powerful tool for the enterprise industry, allowing businesses to create immersive visuals that can be used to enhance their brand presence and communicate complex ideas more effectively with their customers and stakeholders. By leveraging advanced digital technologies such as sophisticated projectors, light field displays, and 3D scanning systems, 3D projection mapping enables companies to generate highly realistic visual representations of complex products or services in an interactive fashion, enabling users to gain a better, more intuitive understanding of the material being presented.
3D Projection Mapping
for Architecture
This digital projection technology allows architects to create large-scale, three-dimensional, interactive projections on physical objects, including building models and structures. Through this method, architects are able to precisely map visuals onto irregularly-shaped surfaces, allowing them to visualise their designs in a true-to-life three-dimensional context. By using 3D Projection Mapping technology, architects are able to analyse how their designs might look in the real world and make crucial adjustments accordingly before the build phase. This cutting-edge tool allows for a completely new level of creative freedom and detailed analysis in architectural design and visualisation.
3D Projection Mapping
for Education
3D Projection Mapping for Education involves the strategic utilisation of projection technology to create an immersive three-dimensional (3D) learning experience. Through this method, educational content is projected onto physical objects and surfaces in order to enhance learning outcomes and knowledge retention. This process creates a multi-sensory environment that allows students to explore topics from a variety of dynamic angles and perspectives. By combining visual and auditory cues with tactile exploration, 3D projection mapping for education can help foster a highly engaging and interactive learning space for a new generation.
3D Projection Mapping
for Healthcare
This groundbreaking technology has the potential to revolutionise the healthcare industry. It utilises digital projection techniques to create a three-dimensional environment that allows for immersive, interactive visual experiences for both medical professionals and patients. This form of visual communication can be used to successfully educate and inform patients about various complex medical topics in a deeply engaging way. It can also be used to create bespoke therapy rooms tailored to a specific patient’s individual health requirements. Furthermore, 3D projection mapping can provide a novel way of analysing patient data, aiding healthcare professionals in making more accurate diagnoses and treatment decisions.
Get Creative With 3D Projection Mapping
3D projection mapping is an incredibly exciting and powerful tool that can be used to create spectacular works of art and amazing visuals for any professional purpose. With this technology, you can take your audience on a journey filled with sights and sounds they will not forget. Whether for high-impact marketing campaigns, high-end entertainment, or artistic expression, 3D projection mapping is the perfect way to get creative and make a significant impact with your ideas. So what are you waiting for? Get in touch with our experts today so we can help you explore the possibilities of this powerful medium and discover something truly new and remarkable for your brand.
Frequently Asked Questions - 3D Projection Mapping
What is 3D projection mapping and why should I use it for my business?
3D projection mapping is a revolutionary technology that transforms any object or surface into a dynamic visual display. It involves the precise projection of light and video onto three-dimensional objects, such as buildings, products, or stage sets, to create a stunning illusion of movement, depth, and new textures. Unlike traditional video, 3D projection mapping is meticulously tailored to the specific geometry of the surface, making it an incredibly powerful tool for bespoke visual storytelling. For businesses, this technology is invaluable for creating memorable brand experiences, driving audience engagement, and demonstrating innovation. It allows you to turn a product launch into a theatrical event, a building facade into a living canvas for your brand’s story, or a corporate conference into a completely immersive environment that captivates and inspires. Immersive Studio specialises in delivering high-quality 3D projection mapping services that help businesses create powerful, visually stunning narratives that leave a lasting impact.
What are the different types of projection mapping services you offer?
We offer a comprehensive range of projection mapping services tailored to a variety of professional applications. Our core services include Architectural Projection Mapping, where we transform the facades of large buildings into spectacular canvases for brand messages or public art; Object Projection Mapping, which focuses on projecting onto specific items like cars, sculptures, or retail products to highlight features and create unique displays; and Interior Projection Mapping, used to completely transform the ambience and visual landscape of indoor spaces for corporate events or exhibitions. We also specialise in Dome Projection Mapping for immersive, 360-degree experiences, and Interactive Play Walls which use advanced sensors to create engaging, responsive displays that are perfect for public venues and events. Our expertise covers all of these areas to ensure your project is perfectly executed, no matter the scale or complexity.
How can 3D projection mapping be used to generate leads and increase brand engagement?
3D projection mapping is a powerful tool for lead generation because it creates an unmissable, shareable experience that drives brand awareness and curiosity. By transforming ordinary spaces into extraordinary visual events, it naturally attracts media attention and encourages social media sharing, extending your campaign’s reach far beyond the physical location. A well-executed projection mapping campaign can become a viral moment, drawing in a large audience and creating significant buzz. We can also design bespoke activations that incorporate interactive elements, such as QR codes or real-time data feeds, to directly capture leads and measure engagement. The novelty and high production value of 3D projection mapping position a brand as innovative and forward-thinking, making it a powerful statement to a high-end target market.
What kind of technical expertise is required for a successful 3D projection mapping project?
A successful 3D projection mapping project requires a deep level of technical expertise, creative artistry, and meticulous planning. It is far more complex than a standard video projection. Key requirements include specialised knowledge of high-lumen projectors and lenses, advanced 3D rendering software, and precise calibration techniques to accurately ‘map’ the image to the irregular surface. The process involves creating a 3D model of the projection surface, designing a custom animation that fits its unique geometry, and then perfectly aligning multiple projectors to create a seamless, single image. Our team of experienced technical directors and designers handles every aspect of this process, from initial site surveys and content creation to on-site installation and a final technical check. This ensures a seamless and spectacular outcome without any of the technical headaches for our clients.
Is there a difference between 3D projection mapping and architectural video mapping?
While the terms are often used interchangeably, there is a subtle but important distinction. 3D projection mapping is the broader term, referring to the process of projecting onto any three-dimensional surface, from small objects to large buildings. Architectural video mapping is a specific application of 3D projection mapping that focuses exclusively on transforming the facades of buildings. This type of mapping requires a unique set of skills, including a deep understanding of architectural history and building features, as well as the ability to work on a much larger scale. Our services encompass both, allowing us to provide tailored solutions whether you want to project onto a new product or a historic landmark.
Can 3D projection mapping be used for temporary and permanent installations?
Yes, 3D projection mapping is a versatile medium that can be adapted for both temporary and permanent installations. For events, concerts, or product launches, our team designs and executes temporary installations that make an immediate, powerful impact. These setups are designed for quick and efficient installation and removal. We also have extensive experience with permanent installations, where we work with clients to integrate projection mapping hardware and systems into venues, museums, and public spaces for long-term use. These installations are engineered for durability, remote management, and minimal maintenance, providing an ongoing source of engagement and brand value for our clients.
What is the typical timeline for a 3D projection mapping project?
The timeline for a 3D projection mapping project can vary significantly depending on its complexity, scale, and the content required. For a standard-sized building facade or event, the process typically begins with a detailed consultation and site survey, followed by a content creation phase which can take several weeks. The final technical installation and calibration often happens in the days leading up to the event. A typical high-end project from concept to delivery can take anywhere from 6 to 12 weeks. We recommend getting in touch as early as possible in your event planning process to ensure we have ample time to design and execute a truly world-class, bespoke experience for your brand.
Do I need special equipment to start a 3D projection mapping project?
Yes, a successful 3D projection mapping project requires professional-grade equipment that is specifically chosen for the project’s unique requirements. This includes not only high-lumen projectors capable of producing vibrant images in various lighting conditions but also specialised mapping software, powerful media servers, and a 3D model of the projection surface. It’s a highly technical field where the right equipment is non-negotiable for a flawless result. Our full-service solution means you don’t need to worry about sourcing this equipment. Immersive Studio provides all the necessary hardware and software, handling every aspect from design to execution, so you can focus on the unforgettable experience you are providing to your audience.
How much does a 3D projection mapping project cost?
The cost of a 3D projection mapping project is highly variable and depends on a number of factors, including the project’s scale, the complexity of the surface being mapped, the duration of the installation, and the level of custom content creation required. A small-scale object mapping project will have a different cost structure than a large-scale architectural video mapping campaign. For this reason, we provide a bespoke quote for every project. We invite prospective clients to contact our team to discuss their vision and objectives, allowing us to provide a detailed, accurate proposal that outlines the costs and the value we will deliver to your brand. Our services are an investment in creating a high-impact, high-ROI experience.