This Project incorporated an impressive mixture of technologies, software, content, and programming not previously seen connected and working seamlessly together before, creating the ultimate in ‘Real Time Interact 3D multi-touch Solutions’.
Real time interactive 3d content allows you to both physically interact and be visually engaged at the same time while having real-time data being supplied via the interface you are interacting with in an innovative and exciting visual 3D way so you are achieving that ‘Minority Report’ style interface but using real-world screen interactivity that can be installed anywhere.
What we love about creating content for this format and technology is that it brings in a next level of connection and can be applied across a wide range of hardware solutions from multi-touch interactive displays, interactive table tops, interactive glass shop fronts, podiums, pop up installations, or video walls with interactive lasers or Infra-Red frames to allow you to click, move, select and also gamify the content to produce memorable results all whilst feedback back useful analytics about the product, service or presentation.
As things move from pre rendered content (things you simply watch on a screen) to Realtime interactive (things you interact with to find information relative to use interest) we see much wider adoption of this real time interactive 3d touch surfaces, software and interactive content creation facilitates the new generation of tech savvy users who are looking for deeper more interactive ways to consume information and be entertained.
This Project incorporated an impressive mixture of technologies, software’s, content and programming not previously seen connected and working seamlessly together before, creating the ultimate in ‘Real Time Interactive 3D touch surfaces Solutions’.
The content we created, to work on the screens, was a mixture of complex real-time interactive 3d configurators, Realtime interactive DOOH with real-time analytic feedback.
For more information on Real time interactive 3d touch surfaces or if you have a project you would like to discuss then we would love to hear from you. Please contact us at info@immersivestudio.co.uk or call us direct on +44 (0)203 8489035
Realtime 3D refers to the generation and manipulation of three-dimensional graphics that respond instantly to user inputs or system triggers. It allows for seamless interaction with digital content without delays. At Immersive Studio, we use this technology in our Real-Time Interactive 3D Touch Surfaces to create immersive experiences that are visually stunning and instantly responsive, perfect for exhibitions, retail, and branded environments.
Real-time CGI (Computer-Generated Imagery) is the creation and display of digital visuals that are rendered instantly during user interaction, without the need for pre-processing. It allows for dynamic, adaptive visuals. Immersive Studio integrates real-time CGI into our 3D touch surfaces to create captivating environments where users can explore, manipulate, and interact with content in meaningful and intuitive ways.
A 3D interactive model is a digital object or environment that users can engage with—rotating, zooming, or triggering animations and information. These models are essential for education, product visualization, and entertainment. Immersive Studio crafts custom interactive 3D models that power our touch surface installations, transforming complex ideas into tangible, user-driven experiences that leave a lasting impact.
In Twinmotion, real-time refers to the immediate visualization of design changes within a 3D environment. Users can modify lighting, materials, and objects and see the updates live. At Immersive Studio, we apply the principles of real-time visualisation to create responsive, immersive 3D touch experiences that help brands present their spaces and products in dynamic, interactive ways.
Real-time rendering processes and displays images at high speed—typically 30 to 60 frames per second—allowing users to see visual updates as they interact with the content. This is essential for creating immersive environments. Immersive Studio leverages real-time rendering to build intuitive and responsive 3D touch interfaces, ensuring that user interactions feel natural, fluid, and impactful.
Pre-rendering involves generating visuals ahead of time, which limits interactivity but allows for extremely detailed outputs. Real-time rendering generates images on the fly, enabling immediate response to user actions. At Immersive Studio, we choose real-time rendering for touch surfaces to give users full control and create a fluid, engaging experience where content reacts to every input instantly.
A real-time project operates by constantly processing user interactions and updating visuals in response. Whether it’s a touch gesture or motion tracking, the system renders new frames instantaneously. Immersive Studio builds real-time interactive 3D touch surfaces that harness this power—transforming static presentations into immersive, intuitive environments where users become part of the experience.
With Real-Time Interactive 3D Touch Surfaces, Immersive Studio redefines how audiences engage with digital content. From exhibitions to retail spaces, we create tactile, responsive, and immersive experiences that turn passive viewers into active participants. Let us bring your brand to life with interactive storytelling powered by real-time 3D innovation.
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