Augmented Reality

The popularity of Augmented Reality is rapidly growing as it allows businesses and institutions to convey information in an exciting, stimulating and dynamic way.  By overlaying the real world with computer generated images, animations and objects we enable your audience to experience a whole new level of immersion that they can interact with and explore.

We create applications for AR enabled devices and screens that use visual markers such as QR codes to overlay computer generated visualisations and data  on physical objects in order to tell  a story, give instructions, play a game or configure an object.  Examples of such applications include adding artist information to a gallery painting, bringing a brochure to life with 3D objects, initialising an educational game, or configuring a new car.

By utilising the GPS on a smart device we are able to develop location based applications to accommodate almost any environment, that your audience can  immersively interact with. Examples of applications include, for retailers-guide your customers to relevant offers around a store, for entertainment-provide a treasure hunt around your attraction, for enterprise-give your employees a guided tour of your workplace.

By projecting animations and images onto physical objects and spaces we are able to create an experience that can be enjoyed by all without the need for any individual devices. Examples of such applications include adding animated overlays to products such as cars and footwear, applying new decor to an internal space, applying a new skin to a building or object, adding visual effects to live events.

We can create an application that fully or partially replaces the view of your physical surroundings by superimposing objects, images and animations into the space. Examples of such applications include redesigning interiors  by adding products, fixtures and fittings, planning exhibits and events, developing workflows for a new manufacturing space and planning new developments.

ENTERPRISE

The enterprise sector has long embraced technology to assist with product development and production, and now augmented reality is helping to expand these boundaries further. Augmented workflows, product visualisation and configuration and instructional data are all applications that are becoming widely used across the enterprise sector.

RETAIL

Augmented Reality gives retailers a great opportunity to offer unique in-store experiences to its customers. We can develop bespoke applications that guide your customers to profitable points of your store, promote special offers, create a virtual changing room experience or produce a configuration application for customisable products.

BRANDS

AR offers businesses the opportunity of presenting their brand in a new and unique way. We can create applications and experiences that can help promote your products by telling interesting stories about their origins, allow consumers try out and explore products within their own surroundings, and add an exciting new layer to digital out of home experiences.

EDUCATION AND HEALTHCARE

The Educational and Healthcare sector has been one of the first areas to take augmented reality beyond gaming via its inherent need for this type of technology. With teaching, understanding and techniques driving the development of these applications. From interactive text books to assisted surgical procedures, the use of AR technology is dramatically changing the landscape of these sectors.

LEISURE AND ENTERTAINMENT

For the entertainment and leisure sector Augmented Reality offers a massive opportunity for businesses to add an additional immersive level to your exhibit or attraction by incorporating gamification and extended experiences. From Apps that can bring statues to life, to experiences that enable your audience to interact with virtual characters amidst a real environment, the possibilities are endless.

ARCHITECTURE AND DESIGN

Architects and designers have always striven towards providing compelling visualisations to best represent their plans and designs. Now augmented reality is complementing this by adding an extra level of immersion. Our applications can now bring a 2D plan to life by portraying it as an interactive 3D computer generated structure, or allow a team to interact with a design and change its configuration in real time.