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How AR and VR are Transforming the Events Industry

AR and VR Events - Immersive Studio

The events industry is constantly evolving and adapting to new technologies and trends. One of the most exciting and innovative developments in recent years is the use of augmented reality (AR) and virtual reality (VR) in events to create immersive and engaging exhibitions for attendees, exhibitors, and organizers within events spaces.

AR and VR are technologies that allow users to interact with digital and 3D content in a realistic and interactive way. AR overlays digital content onto the real world, while VR creates a fully simulated environment that users can explore and manipulate using a HMD head mounted display. Both technologies can be used to enhance the events industry and spaces in various ways, such as:

  • Showcasing products and services in new and informative ways
  • Creating large-scale environment takeovers and transformations
  • Extending the event experience beyond the physical space
  • Gamifying presentations and demonstrations
  • Delivering training and education in safe and realistic scenarios
  • Delivering unique presentations with digital avatars or virtual presenters

In this blog, we will explore some of the typical uses and benefits of AR and VR in the events industry, and how Immersive Studio can help you create amazing AR/VR events for your business.

Typical Uses of AR/VR in the Events Industry

AR and VR can have various purposes and applications in the events industry, depending on the type and goal of the event. Here are some of the typical uses of AR/VR in the events industry:

Real estate and architecture

Showcase properties and buildings in a realistic and immersive way, using AR and VR, allowing potential investors to go inside and explore the features and details of the property from the event space. For example, Immersive Studio can create a photo-real VR experience that lets users explore an apartment block before it is even built via the use of a VR headset, or a holographic AR experience that provides the user with an overlay of more detailed information on either the property or local area, all from within an expo space, which requires very little actual space.

Product and service virtualization

Virtualize any product that would either not be easy to transport or exhibit, such as large vehicles, machinery, or complex systems, or a product that is still being manufactured and is not yet physically built. This allows exhibitors to present their products and services in a more informative and interactive way, whilst still allowing attendees to interact with them in a realistic and engaging way. As an example, Immersive Studio can create an AR experience that lets users see a large vehicle superimposed into the event space, or a VR experience that lets users demonstrate a product in real-time from the event, even if it is located elsewhere or in a specific environment.

Environmental takeovers and transformations

AR and VR can be used to create large-scale environment takeovers and transformations, by overlaying a digital CGI environment into an existing event space. This can help create a more immersive and memorable experience for attendees, and add more distinctive and creative branding for exhibitors and organizers. Imagine creating an AR experience that turns the bland landscape of a hall full of exhibition spaces into a rainforest or a futuristic meeting space, where users can see and interact with the products and services of the exhibitors.

Brand ambassador and celebrity appearances

Bring to life a brand ambassador, a company founder or a celebrity who is either a historic figure or someone important to the business that cannot attend in person using AR. This can create a more impactful and emotional connection with the attendees, and a more authentic and credible representation of the brand and its values. Let Immersive Studio create an AR experience that lets users see and interact with a holographic version of a famous person, a founder, a leader, or an influencer, who can deliver a speech, answer questions, or even pose for selfies.

Gamification and entertainment

AR and VR can be used to gamify experiences which will attract an audience and hold their attention, by creating fun and interactive experiences that can enhance their engagement and enjoyment of the event. This can also create a more positive and lasting impression of the brand and its products and services. At Immersive Studio we can create VR experiences that allow users to play a game that is related to the product or service of the exhibitor, such as a racing game, a puzzle game, or a trivia game, that can also educate and inform them about the features and benefits of the product or service at the same time.

Training and education

AR and VR can be used to Deliver training and education in a safe and realistic way with AR and VR. Create scenarios and simulations that can teach and test the skills and knowledge of the attendees, as well as allow access to explore machinery and equipment that may otherwise by inaccessible. This can also create a more effective and engaging learning experience, and a more measurable and trackable outcome. For example, Immersive Studio can create a VR experience that allows attendees to learn about and trial how to use a product that may be used in dangerous or challenging situations, such as a medical device, firefighting equipment, a military weapon , or accessing a hard to reach location for e.g underwater.  The use of AR would allow you to overlay and image of the equipment with key information on how to use and handle the equipment with attendees able to click on different parts of the equipment to interactively explore it further.  A VR simulation would allow the attendees to use the equipment by creating a real-life scenario where the equipment could be safely practiced on.

Benefits of AR/VR in the Events Industry

AR and VR can bring many benefits to the events industry, both for the attendees and the exhibitors. Some of the benefits of AR/VR in the events industry are:

Increased attention and retention

AR and VR have been proven to capture and hold the attention of the attendees for longer, by creating a more immersive and interactive experience that stimulates their senses and emotions. This can also increase their retention and recall of the information and messages that are delivered through the AR/VR experience, as they are more likely to remember what they see and do, rather than what they hear and read.

Increased engagement and interaction

The use of AR and VR can help to increase the engagement and interaction of the attendees, by creating a more personalized and customized experience that allows them to explore and manipulate the content and the environment at their own pace and preference. This can also increase their feedback and participation, as they can express their opinions and preferences, and share their experiences with others.

Increased conversion and loyalty

AR and VR can increase the conversion and loyalty of the attendees, by creating a more convincing and compelling experience that showcases the value and benefits of the products and services in a realistic and tangible way. This can also increase their trust and confidence, as they can see and try the products and services before they buy or use them and feel more connected and aligned with the brand and its values.

Increased differentiation and innovation

The addition of AR and VR experiences can increase the differentiation and innovation of the exhibitors and organizers, by creating a more distinctive and creative experience that stands out from the crowd and showcases their competitive edge and unique selling proposition. This can also increase their reputation and recognition, as they can demonstrate their leadership and expertise in their industry and market, and their ability to adopt and leverage new technologies and trends.

How Immersive Studio Can Help You Create Amazing AR/VR Events

Immersive Studio is a leading AR/VR company that specializes in creating amazing AR/VR events for various industries and purposes. We have the expertise and experience to create AR/VR experiences that are tailored to your needs and goals, and that can deliver the best results and outcomes for your business.

We can help you with:

Strategy and consultation

We can help you define and refine your AR/VR event strategy and objectives and provide you with the best advice and guidance on how to use AR/VR to achieve them. We can also help you with the planning and execution of your AR/VR event and provide you with the support and assistance you need throughout the process.

Design and development

We can help you design and develop your AR/VR event experience, using the latest and most advanced tools and technologies. We can create stunning and realistic 3D models and animations, interactive and intuitive user interfaces, and immersive and engaging sound and visual effects. We can also create custom and bespoke AR/VR solutions, such as apps, games, and platforms, that can suit your specific requirements and preferences.

Deployment and delivery

We can help you deploy and deliver your AR/VR event experience, using the best and most suitable devices and platforms. We can provide you with the hardware and software you need, such as headsets, controllers, trackers, and sensors, and ensure that they are compatible and functional with your AR/VR experience. We can also provide you with the installation and setup of your AR/VR event space, and ensure that it is safe and comfortable for your attendees.

Analytics and evaluation

We can help you analyze and evaluate your AR/VR event experience, using the most reliable and relevant metrics and methods. We can provide you with the data and insights you need, such as the number and behavior of the attendees, the level and quality of the engagement and interaction, and the impact and outcome of the AR/VR experience. We can also provide you with the feedback and recommendations you need, to help you improve and optimize your AR/VR event experience.

If you are interested in creating an amazing AR/VR event for your business, contact us today and let us show you how we can help you transform your event with AR/VR. Immersive Studio leverages the advanced capabilities of Vizrt to create cutting-edge broadcast graphics that captivate and engage audiences. You can also drop us a message on Facebook, LinkedIn, or Instagram.

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