If you are a video game lover, then you probably know what Unreal Engine is. Unreal Engine is a game engine and creation tool that allows video game developers to bring to life immersive 3D computer graphics universes and games that surpass even their wildest imaginations. It is designed and developed by Epic Games – a video game and software development company. This powerful tool empowers video game developers to construct simulations, manipulate videos and audio, and generate stunning animations.
Many of today’s most popular games have been built using Unreal Engine, showcasing its widespread adoption in the industry. If you want to understand why Unreal Engine is so popular then you can have a look at this promotional CG animated automotive promo video created by Unreal Engine developers at Immersive Studio. This is a showcase of an automotive visualization project for Mahindra, a multinational automotive manufacturing corporation, to promote the launch of their BE RALL-E Concept SUV. Go, treat your eyes.
Reasons (Features) Why Unreal Engine is Dominating the Gaming Industry?
Before we move ahead and discuss more about the CG animated video created by the team of Unreal Engine Developers at Immersive Studio (UK), let’s understand why the team decided to go with Unreal Engine and not with any other tools/technologies/platforms for creating this mind-blowing experience. Below are a few of the reasons, why Unreal Engine is the best for creating amazing immersive experiences:
- It Unleashes the Creative Potential of Developers: Unreal Engine offers developers a wide range of creative tools that empower them to bring their ideas to life in the virtual world. With its cutting-edge real-time rendering capabilities and user-friendly visual scripting system, Unreal Engine provides a seamless and immersive development experience. The Blueprint visual scripting system allows developers to craft intricate interactions and gameplay mechanics without requiring extensive programming expertise, granting artists and designers the ability to shape their vision effortlessly.
- It has a Robust Asset Library: One of the key strengths of Unreal Engine is its vast and diverse asset library. Unreal Engine Developers can tap into a vast collection of pre-built assets, encompassing 3D models, animations, sound effects, and environments, which considerably fast-track the development process. Additionally, Unreal Engine also supports integration with various marketplaces, allowing developers to expand their asset options and collaborate with other artists and designers.
- It Supports Interactive and Powerful Visual Effects: Unreal Engine stands out for its unrivalled real-time rendering capabilities. This feature empowers unreal engine developers to craft awe-inspiring visual effects in comparatively less time. Through its futuristic particle system, dynamic lighting, and post-processing effects, developers can achieve awe-inspiring levels of realism and immerse players in visually captivating environments. This exceptional visual fidelity enhances the overall gaming experience, captivating players and making their time spent in the game more enjoyable and memorable.
- It has Amazing Cross-Platform Compatibility: Unreal Engine provides excellent cross-platform compatibility. It allows immersive experience developers to target multiple platforms such as PC, console, mobile, and virtual reality This exceptional versatility enables developers to reach a wider audience and ensures that their games can be experienced across diverse platforms. By maximizing their potential reach and revenue, Unreal Engine provides developers with the means to broaden their impact and captivate players across various platforms.
- It has a Strong Community and Support: Unreal Engine boasts a thriving and supportive community of developers, artists, and enthusiasts. The community keeps on sharing knowledge, resources, and tutorials, making it easier for freshers/newcomers to learn/grasp the engine and overcome development challenges. Moreover, to be more helpful, Epic Games provides regular updates, bug fixes, and new features to ensure unreal developers have access to the latest tools and technologies.
- It has Vast Industry Adoption and Success Stories: In the game development industry, Unreal Engine has gained widespread adoption. It is behind many popular games and projects such as Fortnite, Gears of War, BioShock, and more. This strong adoptability in the industry has solidified its reputation as a powerful and reliable engine capable of producing high-quality games and other amazing immersive experiences. The industry recognition and proven track record of Unreal Engine make it an attractive choice for both established studios and independent developers.
Future-Proof Technology: Epic Games regularly invests in the advancement of Unreal Engine so that it remains at the forefront of technological progress for game development and immersive experiences. As virtual reality, augmented reality, and real-time rendering continue to experience rapid growth, Unreal Engine remains at the cutting edge, driving innovation and equipping developers with the essential tools to push the limits of game development. By utilizing Unreal Engine, developers can future-proof their projects and stay ahead in the ever-changing landscape of the gaming industry.
Unreal Engine and Immersive Studio
Immersive Studio revolves around the power of Unreal Engine. We love creating immersive experiences, attractions, and software products using Unreal Engine and other associated technologies. Our dedicated team of Unreal Engine developers is at the forefront of creating awe-inspiring immersive experiences for games and videos. Whether you need the expertise of an individual Unreal Engine developer or the collective strength of a full team, we are here to fulfil your requirements.
Our talented team of Unreal Engine developers can help you bring your entertainment product to life, whether it’s starting from scratch, enhancing an existing project, or providing support for an already implemented one. Trust us to deliver exceptional services for anything related to Unreal Engine or immersive experiences. Join forces with our team and witness the magic of Unreal Engine unfold before your eyes. Contact us today and let’s embark on an unforgettable journey together.
Have a Look at What We Developed Using Unreal Engine
This is not the first project that we developed using Unreal Engine, but it is for sure one of the best we have done for our clients in recent times.
Have a look at our latest automotive visualization project for Mahindra, a renowned multinational automotive manufacturing corporation. Our objective was to create a captivating promotional campaign for the launch of their impressive BE RALL-E Concept SUV. To make this project truly exceptional and striking, we took a unique approach by building everything using the power of Unreal Engine.
Witness the seamless integration of CG animation and automotive visuals and how they are brought to life by our Unreal Engine Developers utilizing the incredible capabilities of Unreal Engine. Watch the promotional video and experience automotive innovation like never before. Let’s dive in!
Mahindra wanted to create a dynamic product launch video for their new E powered BE RALL-E 4 -wheel drive SUV. We had a very short amount of time to do this as Mahindra had a huge live product launch event happening in 4.5 weeks’ time, so we needed to ‘get motoring on this’ excuse the pun. We decided to choose UNREAL Engine to create all the animated scenes within. We tackled creating all the rendered scenes, CG models, animating them, and setting up the virtual environments.
Here’s the complete take on “REAL-TIME UNREAL ENGINE PRODUCTION”.
Let’s Build An Epic Project for Your Business
If you want to match the marketing vibes of the 21st century and make your products/services look over the top, then hire the team of Unreal Engine Developers at Immersive Studio, UK. Our team of developers can help your product embark on an extraordinary journey of creativity, innovation, and success for your business. Whether you’re in the gaming industry, architecture, automotive, or any other field, Unreal Engine offers the tools and resources to push boundaries and deliver remarkable results. So, let’s join forces and build something truly epic for your business with Unreal Engine. Get in touch with us today and let the adventure begin!
Have a look at our Work Portfolio which is flooded with amazing masterpieces of immersive experiences that we created for our clients in the UK and also across the globe.