We were asked by our friends at Targus to come up with a new innovative solution using ‘future technologies’ to enable Targus to promote a range of their ‘City Light’ bags from this new range of Augmented Reality App in a new exciting way.
Were asked by our friends at Targus to come up with a new innovative solution using ‘future technologies’ to enable Targus to promote a range of their ‘City Light’ bags from this new range of Augmented Reality App in a new exciting way.
This project aimed to find a way to show a wider selection of products in an interesting new way, which would allow Targus to utilize a smaller physical footprint to exhibit from, as premium retail floor space is becoming more and more expensive and we wanted to explore how digitally recreating a number of the Targus rucksack products in Augmented Reality App could solve the problem, expand the number of products that could be displayed at any one time, whilst connecting their customers back to the Targus brand. Our solution would be featured at IFA 2019 held in Germany and become a centerpiece of the Targus stand.
The solution we proposed, aimed to combine both ‘physical’ and ‘digital’ which we term as ‘Phygital’, combining a futuristic looking half bust mannequin, which we would use as a target to trigger our Augmented Reality App. The busk was designed and manufactured by Outform and we then attached a standard QR based target to the physical sculpture which we digitally mapped into our program and used to position the client products accurately onto via apple i-pad pros.
We wanted not only to virtualise the products as photo realistically as possible but to also let the customers see the product in real-time and real-world scale and to see what those products look like when they are worn on the back, but we also wanted to dd a level of ‘gamification’ to the application too enabling us to connect the customers back to the Targus brand whilst understand the key features of the product.
We used or proprietary custom built photogrammetry capture rig which allowed us to capture the real-world products accurately guaranteeing the exact dimensions and textures and realistic look, which was important to us, as we are focused on closing the gap between art and technology developing new ways to make virtualised products look real and appealing whilst maintain accuracy. The quality of our digital scanning also allowed us to repurpose the models for the creation of alternative supporting digital advertising material such as digital hi resolution imaging and animation.
For more information about the project, our custom scanning facilities, our Augmented Reality App solutions, or just ideas of how we can help you with your own product virtualisation and deployments then please feel free to contact us and we would be happy to help find a solution for you.
An augmented reality (AR) app integrates digital content into the real world, enhancing user experiences by overlaying interactive visuals onto physical environments. At Immersive Studio, we specialize in developing AR apps that captivate audiences and provide innovative solutions for brands, as demonstrated in our collaboration with Targus.
The “best” AR app varies based on user needs, but popular examples include Pokémon GO, IKEA Place, and Snapchat. At Immersive Studio, we create bespoke AR applications tailored to our clients’ objectives, ensuring high-quality, engaging experiences that stand out in the market.
An example of an AR application is the Targus Future Product Augmented Reality App, which allows users to visualize and interact with Targus products in a real-world context. This enhances customer engagement and aids in decision-making. Immersive Studio excels in crafting such customized AR solutions to elevate brand experiences.
Virtual Reality (VR) immerses users in a fully digital environment, isolating them from the real world, whereas Augmented Reality (AR) overlays digital elements onto the real-world environment, enhancing but not replacing it. Immersive Studio offers expertise in both technologies, creating tailored experiences that align with your brand’s vision and audience engagement strategies.
Generally, AR development can be more cost-effective than VR because it utilizes existing real-world environments and often requires less specialized hardware. However, costs vary based on project complexity. Immersive Studio provides cost-effective AR solutions that deliver high impact without necessitating extensive investment.
The Apple Vision Pro is primarily a VR headset that fully immerses users in a virtual environment. While it offers some AR functionalities through passthrough cameras, its main focus is on virtual reality experiences.
Apple’s VR devices, like the Vision Pro, are priced higher due to advanced features, high-resolution displays, and premium build quality. These factors contribute to a superior user experience but at a higher cost.
Many Apple devices support AR through ARKit, including iPhones (from iPhone 6s onward), iPads (5th generation and later), and iPad Pro models. Immersive Studio develops AR applications optimized for these devices, ensuring broad accessibility and engagement.
Oculus devices, developed by Meta (formerly Facebook), are primarily VR headsets designed to immerse users in fully virtual environments. They do not natively support AR functionalities.
At Immersive Studio, we harness the power of augmented reality to create applications that transform user experiences and drive brand engagement. Our expertise ensures that your AR initiatives are innovative, effective, and aligned with your business objectives.
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