We created this promotional VR climbing experience for those afraid of heights. A mixture of 360 videos, it performed awesomely advertising the ultimate gear for extreme sports in mountain VR Climbing Experience.
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IS a promotional immersive experience that works for those afraid of heights? It had to be on VR. This installation performed awesomely advertising the ultimate gear for extreme sports in mountain climbing. A mixture of 360 video, with Unity based interactivity, this experience enabled Adidas to connect with their intended audience on a deeper level, whilst creating an exhilarating VR Climbing experience.
Adidas Terrex is renowned for its high-performance outdoor gear, offering durability, comfort, and protection for various activities like hiking and trail running. Features often include GORE-TEX membranes for waterproofing, abrasion-resistant materials for longevity, and Continental™ Rubber outsoles for superior grip and stability.
Yes, Adidas has integrated augmented reality (AR) into its marketing and retail strategies. For instance, they have developed AR experiences that allow customers to virtually try on sneakers via their mobile app, enhancing the shopping experience by providing a realistic view of how products look on the user.
Engaging with a VR experience typically involves using a VR headset and compatible hardware. Users wear the headset to immerse themselves in a virtual environment, interacting through controllers or gestures. At Immersive Studio, we design VR experiences like the one for Adidas Terrex, ensuring they are intuitive and accessible, providing users with seamless and engaging interactions.
To experience VR, you’ll need a VR headset (such as Oculus Rift, HTC Vive, or PlayStation VR), a compatible computer or console, and appropriate software or applications. Some VR experiences may also require additional accessories like motion controllers. Immersive Studio develops VR content tailored to various platforms, ensuring broad accessibility for users.
A VR experience immerses you in a computer-generated environment where you can look around in 360 degrees and interact with the virtual world. This immersion creates a sense of presence, making you feel as though you’re physically part of the experience. For example, the VR experience we developed for Adidas Terrex allows users to virtually engage with the brand’s outdoor gear in dynamic settings, enhancing both engagement and understanding.
While a full VR experience requires a headset for complete immersion, certain applications offer limited VR-like interactions on standard screens using a mouse or touch controls. However, these do not provide the depth and engagement of true VR. At Immersive Studio, we focus on creating fully immersive VR experiences that leverage the capabilities of VR headsets to deliver unparalleled user engagement.
The cost of VR games varies widely, ranging from free applications to premium titles priced between $10 and $60, depending on the complexity and platform. Similarly, custom VR experiences, like those developed by Immersive Studio for brands such as Adidas Terrex, are tailored to specific needs and objectives, with pricing reflective of the project’s scope and intricacy.
At Immersive Studio, we specialize in crafting bespoke VR experiences that captivate audiences and elevate brand engagement. Our collaboration with Adidas Terrex showcases our ability to merge cutting-edge technology with creative storytelling, delivering immersive experiences that resonate with users and leave a lasting impression.
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