This immersive 360 Experience was created for Toyota so their customers could explore an immersive virtual world inspired by the limited edition Aygo X UNDERCOVER collaboration with Jun Takahashi which featured musician Lu, model & artist Ali Honcharuk and poet Wilson Oryema as their guides.
Our partners at Spring Studios asked us to help them create a bespoke 360 immersive virtual world for their client Toyota France. They wanted a browser based virtual experience that Toyota’s customers could view on their devices without the need to download an app. The experience would comprise a number of prerendered scenes taken from a 3D model of a virtual world allowing the customers to explore its streets. To guide the customers through the virtual world, three 3D Avatars had been created of Jun Takahashi’s models, Lu, Ali Honcharuk and Wilson Oryema. The experience would include a number of key elements:
1)A bio of each of the models.
2)An explanation of the UNDERCOVER brand Motto and design CHAOS/BALANCE.
3)Visualization of UNDERCOVERS iconic Burger Lamp.
4)A 360 experience of the car’s interior.
5)Jun Takahashi’s office.
All of which would be complemented by multi-media carousels and video, animated models and animated hotspots.
The Immersive virtual world had been created in 3D, so the next step was to map out a route for the users. The starting point would feature the Toyota Aygo X UNDERCOVER and allow the user to immediately explore its features. From there, the user would then be able to easily navigate the world via a planned route. Along the route they would meet the models, visit various areas, which included a tunnel featuring the Burger Lamp and Jun Takahashi’s office. The final destination would feature the car again and give the user a link to the Toyota website where they could configure their ideal Toyota Aygo X UNDERCOVER.
Overhead View Immersive Virtual World
Model Placement Along Route
For this scene the user would be able to view the car from different angles and also teleport inside the car. This would give them the opportunity to explore the interior as well as view a multi-media presentation of the features of the Toyota Aygo X Undercover. To achieve this, firstly, the interior of the 3D Model of the car was rendered in 360. Secondly a bespoke pop up carousel was built which incorporate numerous images and video.
The 3 Models Lu, Ali Honcharuk and Wilson Oryema were to be placed in different scenes along the route. The user would then be able to bring up their bio in a popup. For this we rendered out the scenes with the models in situ then created a skin that would pop up in the experience. In addition to the bio text the skin would include an APNG of the models.
Users would be able to visit Jun’s office while navigating the immersive virtual world. Once inside they would be able to watch videos, view images and find out more information. To achieve this, firstly, the interior of the office was rendered in 360. For the videos, image gallery and info box, pop up’s were created so the user could view the content from within the experience.
Users would be able to visit the Tunnel and explore UNDERCOVERS iconic Burger Lamp. This was achieved firstly, by rendering the inside of the tunnel in 360. Next a pop up was added, similar to that of the models, which would display information and an APNG of the Burger Lamp.
We are experts in creating Immersive Experiences of all types and have worked with some of the biggest brands and agencies from around the world. If you are thinking about creating an Immersive Virtual World or similar experience for your next campaign or event then contact us with your brief and estimated budget on 0203 848 9035 or email info@immersivestudio.co.uk or complete the contact form below.
Immersive virtual worlds are interactive, computer-generated environments that simulate reality or create fantastical settings, allowing users to engage with the space and other participants in real-time. These environments often utilize 3D graphics and spatial audio to enhance the sense of presence. At Immersive Studio, we design bespoke immersive virtual worlds that captivate audiences and provide innovative platforms for storytelling and brand engagement.
A fully immersive virtual reality experience completely envelops the user in a digital environment, often through the use of VR headsets and motion tracking. An example is a virtual reality flight simulator that replicates an aircraft’s cockpit and flight dynamics, providing pilots with realistic training scenarios. Immersive Studio has developed similar experiences, such as the Toyota Aygo X Undercover project, which allowed users to explore a virtual world inspired by the vehicle’s design.
Yes, fully immersive virtual reality is achievable with current technology. By combining high-resolution displays, spatial audio, and motion tracking, users can experience environments that feel convincingly real. Immersive Studio specializes in creating such experiences, leveraging the latest VR technologies to transport users into meticulously crafted virtual worlds that serve various purposes, from entertainment to training.
Yes, 3D experiences are powerful tools for engagement, education, and entertainment. They offer immersive storytelling, increased interaction, and stronger emotional impact compared to traditional media. Immersive Studio ensures that every real-time interactive 3D experience we deliver is visually compelling, technically seamless, and strategically aligned to help brands create a lasting impression.
The three primary types of VR are
Immersive Studio has expertise in developing all types of VR experiences, tailoring solutions to meet the specific needs and objectives of our clients.
An immersive environment could be a virtual reality simulation of a historical event, allowing users to experience and interact with the recreated setting and characters. For instance, a VR tour of ancient Rome enables users to walk through the city, witnessing daily life as it was centuries ago. Immersive Studio creates such environments, providing educational and engaging experiences that transport users to different times and places.
The three main types of immersive technology are
Immersive Studio offers comprehensive services in all three areas, developing customized solutions that leverage the strengths of each technology to deliver impactful experiences.
An immersive world is a digitally created environment that fully engages users, making them feel as though they are part of the virtual space. These worlds are designed to be interactive and responsive, providing experiences that can be both entertaining and educational. Immersive Studio specializes in crafting immersive worlds that captivate users, offering them unique and memorable experiences tailored to various applications.
A virtual world is a computer-based simulated environment where users can interact with each other and the virtual surroundings. An example is an online multiplayer game where players inhabit avatars and engage in activities within a digital landscape. Immersive Studio has developed virtual worlds like the Toyota Aygo X Undercover project, providing users with interactive platforms to explore and connect with digital content in meaningful ways.
At Immersive Studio, we are dedicated to pushing the boundaries of immersive technology, creating virtual worlds that not only engage and entertain but also deliver value across various sectors. Our expertise ensures that each project is uniquely tailored to meet our clients’ objectives, providing innovative solutions that resonate with their target audiences.
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