How AR/VR are Transforming the Events Industry

AR and VR can have various purposes and applications in the events industry, depending on the type and goal of the event. Here are some of the typical uses of AR/VR in the events industry:

Real estate and architecture

Showcase properties and buildings in a realistic and immersive way, using AR and VR, allowing potential investors to go inside and explore the features and details of the property from the event space. For example, Immersive Studio can create a photo-real VR experience that lets users explore an apartment block before it is even built via the use of a VR headset, or a holographic AR experience that provides the user with an overlay of more detailed information on either the property or local area, all from within an expo space, which requires very little actual space.

Product and service virtualization

Virtualize any product that would either not be easy to transport or exhibit, such as large vehicles, machinery, or complex systems, or a product that is still being manufactured and is not yet physically built. This allows exhibitors to present their products and services in a more informative and interactive way, whilst still allowing attendees to interact with them in a realistic and engaging way. As an example, Immersive Studio can create an AR experience that lets users see a large vehicle superimposed into the event space, or a VR experience that lets users demonstrate a product in real-time from the event, even if it is located elsewhere or in a specific environment.

Environmental takeovers and transformations

AR and VR can be used to create large-scale environment takeovers and transformations, by overlaying a digital CGI environment into an existing event space. This can help create a more immersive and memorable experience for attendees, and add more distinctive and creative branding for exhibitors and organizers. Imagine creating an AR experience that turns the bland landscape of a hall full of exhibition spaces into a rainforest or a futuristic meeting space, where users can see and interact with the products and services of the exhibitors.

Brand ambassador and celebrity appearances

Bring to life a brand ambassador, a company founder or a celebrity who is either a historic figure or someone important to the business that cannot attend in person using AR. This can create a more impactful and emotional connection with the attendees, and a more authentic and credible representation of the brand and its values. Let Immersive Studio create an AR experience that lets users see and interact with a holographic version of a famous person, a founder, a leader, or an influencer, who can deliver a speech, answer questions, or even pose for selfies.

Gamification and entertainment

AR and VR can be used to gamify experiences which will attract an audience and hold their attention, by creating fun and interactive experiences that can enhance their engagement and enjoyment of the event. This can also create a more positive and lasting impression of the brand and its products and services. At Immersive Studio we can create VR experiences that allow users to play a game that is related to the product or service of the exhibitor, such as a racing game, a puzzle game, or a trivia game, that can also educate and inform them about the features and benefits of the product or service at the same time.

Training and education

AR and VR can be used to Deliver training and education in a safe and realistic way with AR and VR. Create scenarios and simulations that can teach and test the skills and knowledge of the attendees, as well as allow access to explore machinery and equipment that may otherwise by inaccessible. This can also create a more effective and engaging learning experience, and a more measurable and trackable outcome. For example, Immersive Studio can create a VR experience that allows attendees to learn about and trial how to use a product that may be used in dangerous or challenging situations, such as a medical device, firefighting equipment, a military weapon , or accessing a hard to reach location for e.g underwater.  The use of AR would allow you to overlay and image of the equipment with key information on how to use and handle the equipment with attendees able to click on different parts of the equipment to interactively explore it further.  A VR simulation would allow the attendees to use the equipment by creating a real-life scenario where the equipment could be safely practiced on.