Nike Euro 2021 Extended Experience

Our client XYZ and Nike wanted to do something different to celebrate the 2022 /21 Euros, so they asked us to help create a cloud hosted online digital space using our ‘Extended Experience Cloud Hosted Platform’. This allowed both the media and EMEA employees to come together virtually despite the Covid-19 restrictions and experience some of the innovations and exclusive events that they were promoting during the month the Euros 2020 were running.

We used our ‘Extended Experience Platform’ to create an explorable virtual stadium that enabled participants to interact with products and stories from communities and athletes and to discover more about Nike’s ‘Move to Zero’ initiative which combines sustainability with innovative product design.

Why did Nike want a virtual Experience?

Covid restrictions across Europe prevented Nike’s Communications teams from building brand and product stories with the media during The UEFA European Championship.
We were able to use our ‘Extended Experience Platform’ to create an explorable, virtual stadium full of content experiences, stories and information. This enabled a wide range of media contacts to access and interact with the latest football, sustainability, and community stories from anywhere in the world.
We also developed an Employee-only zone. This was designed to help encourage shared celebration of tournament moments, provide a platform for user-generated content and broadcast exclusive interactive interviews with Nike’s top football talent by integrating Zoom webinar and Zoom Meetings into the platform.

If you would like to find out how to take your product or service to a next level experience and explore new ways in how to reach more customers from anywhere in the world and at any time, then please feel free to contact us to book in a call or a demo.