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Commonly referred to as ‘DOOH’ digital out of home it is generally understood that we have an ever-decreasing amount of time to capture a customer’s attention (we are looking at less than 5 seconds) which is suspected to get even shorter.
Brands are always looking for ways to attract attention and the innovation in the use of digital out of home billboards make it possible to now attract even more attention by utilising interactive AR technology from their digital advertising billboards. Commonly referred to as ‘DOOH’ digital out of home it is generally understood that we have an ever-decreasing amount of time to capture a customer’s attention (we are looking at less than 5 seconds) which is suspected to get even shorter.
This is where the use of interactive digital billboards can help as they are installed in high footfall areas where the advertisers know there with be significant customer traffic. So, what better location that to install an interactive campaign such as the ones that were created in this project.
Not only do the billboards give you the ability to create something engaging but they can also allow you to manage multiple different campaigns scheduled throughout the day.
By creating simple interactive interfaces drive by gesture control running real-time interactive 3D graphics allows you to stop your viewers in their tracks using ‘DOOH’ to create some OOOOH moments.
-Interactive Billboards
-Interactive gesture-controlled application
-Real-time interactive 3D graphics
-Realtime analytics feedback
For more information on this project or if you have a innovative and exiting idea then we would love to hear from you. Please contact us at info@immersivestudio.co.uk or call us direct on +44 (0)203 8489035
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