Commonly referred to as ‘DOOH’ digital out of home it is generally understood that we have an ever-decreasing amount of time to capture a customer’s attention (we are looking at less than 5 seconds) which is suspected to get even shorter.
Brands are always looking for ways to attract attention and the innovation in the use of digital out of home billboards make it possible to now attract even more attention by utilising interactive AR technology from their digital advertising billboards. Commonly referred to as ‘DOOH’ digital out of home it is generally understood that we have an ever-decreasing amount of time to capture a customer’s attention (we are looking at less than 5 seconds) which is suspected to get even shorter.
This is where the use of interactive digital AR dooh Billboards can help as they are installed in high footfall areas where the advertisers know there with be significant customer traffic. So, what better location that to install an interactive campaign such as the ones that were created in this project.
Not only do the AR dooh Billboards give you the ability to create something engaging but they can also allow you to manage multiple different campaigns scheduled throughout the day.
By creating simple interactive interfaces drive by gesture control running real-time interactive 3D graphics allows you to stop your viewers in their tracks using ‘DOOH’ to create some OOOOH moments.
-Interactive Billboards
-Interactive gesture-controlled application
-Real-time interactive 3D graphics
-Realtime analytics feedback
For more information on this project or if you have a innovative and exiting idea then we would love to hear from you. Please contact us at info@immersivestudio.co.uk or call us direct on +44 (0)203 8489035
DOOH stands for Digital Out-Of-Home advertising. It refers to dynamic digital ads displayed in public spaces, such as screens, billboards, and kiosks. When combined with AR (Augmented Reality), DOOH becomes even more impactful. At Immersive Studio, we create cutting-edge AR DOOH Billboards that turn passive advertising into engaging, interactive brand moments that audiences won’t forget.
Billboard AR is the integration of augmented reality technology with traditional or digital billboards, allowing passersby to view immersive digital content through their smartphones or AR glasses. Immersive Studio designs AR DOOH Billboards that blend the real and digital worlds—transforming cityscapes into interactive brand experiences and captivating users with visual storytelling on the move.
In advertising, AR (Augmented Reality) means enhancing real-world environments with digital overlays—like 3D models, animations, or interactive content—viewed via smartphones or other devices. Immersive Studio leverages AR in DOOH billboards to deliver personalized, immersive campaigns that connect with audiences emotionally and boost brand recall far more than static visuals alone.
A 3D billboard campaign can range from £25,000 to £250,000 depending on location, duration, creative complexity, and hardware requirements. While the investment may be higher than traditional formats, the impact and engagement are significantly greater. Immersive Studio delivers high-impact AR DOOH Billboards designed to maximize ROI by combining creative storytelling with advanced technology.
The cost of a digital billboard in the UK varies widely—from £500 per week for smaller locations to over £50,000 for premium sites in major cities. Adding AR technology increases visibility and user interaction. Immersive Studio offers full-service AR billboard solutions, helping brands activate public spaces with compelling content tailored to location, audience, and campaign goals.
3D billboards appear lifelike because of advanced rendering, optical illusions, and perspective techniques that simulate depth. When paired with AR, the effect becomes even more immersive. At Immersive Studio, we craft hyper-realistic AR DOOH Billboards using real-time graphics and responsive design, creating the illusion that digital content is interacting with the physical world.
“5D billboards” is a marketing term often used to describe multi-sensory or highly immersive billboard experiences, usually blending 3D visuals with sound, light, or interactivity. While not a formal technical category, these campaigns are real and impactful. Immersive Studio brings such concepts to life through AR DOOH Billboards, pushing creative boundaries with experiential, tech-driven advertising.
Yes—digital and AR-enabled billboards offer unmatched engagement, flexible content updates, and real-time analytics. When combined with interactive elements, they drive deeper consumer connection and brand recall. Immersive Studio designs AR DOOH Billboard campaigns that not only turn heads but also turn interactions into measurable results, proving their value beyond impressions.
Studies show that over 70% of people notice outdoor ads, especially when they are dynamic or interactive. AR DOOH Billboards drastically increase dwell time and audience engagement. Immersive Studio creates billboard experiences that aren’t just seen—they’re explored, interacted with, and remembered, making your brand the center of attention in public spaces.
Immersive Studio combines technology, creativity, and strategy to transform standard advertising into extraordinary public experiences. With AR DOOH Billboards, we help brands take over city streets and capture audience imagination in real time. Let’s create something unforgettable together.
Get amazing weekly updates directly in your inbox.
