Using the latest technologies in VR/AR and real-time interactive 3d, we created this virtual experience for a large property development located in Portugal. Our goal was to offer an engaging experience to property buyers before the development.
Over the years we have built hundreds of property and real estate sales presentations in the form of CG animated flythroughs, CG images and motion graphics which were predominantly used in traditional print and video media formats, however over the last 5 years we have found a bigger interest in creating more ‘connected marketing sales experiences’ and this is where our bespoke ‘Extended Property Experiences’ were born, which combine, Graphic design and experience design in the form of brochures and websites featuring bespoke photography/videography and renderings but taking this sales tool to the next level by additionally creating VR interior and exterior experiences, pop-up AR interactive tools and 360 drone footage all combined into a unique marketing and sales package.
This particular project required a large property development located in Portugal to be virtualised where the client wanted to use the latest tech to help market, and track sales activity which could be used across multiple territories around the world, using the latest technologies in VR/AR and real-time interactive 3d to help engage their potential clients in new and exciting ways to ultimately help the clients make a buying decision earlier on in the life cycle of building the actual development.
For more information on this project or if you have a property development, you are looking to market, and you would like an innovative and exciting way to reach your clients and make sales earlier on in the project development life cycle then we would love to hear from you. Please contact us at info@immersivestudio.co.uk or call us direct on +44 (0)203 8489035
Extended reality (XR) encompasses augmented reality (AR), virtual reality (VR), and mixed reality (MR). An example is Immersive Studio’s Extended Property Experience, which combines VR tours, AR tools, and interactive media to provide potential buyers with immersive property explorations. This approach enhances engagement and decision-making by allowing users to visualize properties in detail before they are built.
Yes, virtual real estate can be monetized through various avenues such as virtual property sales, leasing virtual spaces for events, advertising, and creating unique virtual experiences that attract users willing to pay for access. Immersive Studio assists clients in developing and monetizing virtual properties by crafting immersive environments that captivate audiences and generate revenue streams.
Extended reality (XR) is an umbrella term that includes all immersive technologies: AR, VR, and MR. Mixed reality (MR) specifically refers to the blending of real and virtual worlds to create new environments where physical and digital objects coexist and interact in real time. Immersive Studio specializes in developing MR applications that seamlessly integrate digital content into the real world, enhancing user experiences.
Augmented reality (AR) overlays digital content onto the real-world environment, enhancing it without interaction between real and virtual objects. Mixed reality (MR), however, not only overlays but also anchors digital objects to the real world, allowing for interaction between physical and virtual elements. Immersive Studio creates both AR and MR solutions, tailoring experiences to meet diverse client needs.
A virtual viewing allows potential buyers or renters to explore a property remotely using digital tools such as 360-degree tours, VR experiences, or interactive floor plans. This approach offers convenience and accessibility, enabling users to assess properties without physical visits. Immersive Studio designs virtual viewings that provide realistic and detailed explorations of properties, enhancing the decision-making process.
A VR property is a real estate simulation created using virtual reality technology, allowing users to immerse themselves in a digital replica of a property. This experience provides a sense of scale, design, and ambiance that traditional photos or videos cannot convey. Immersive Studio specializes in developing VR properties that offer clients innovative ways to present real estate projects to potential buyers.
Creating a virtual property tour involves capturing high-quality images or videos of the property, stitching them together to create a seamless 360-degree experience, and integrating interactive elements such as information hotspots or navigation cues. Alternatively, 3D modeling can be used to create a fully virtual environment. Immersive Studio offers end-to-end services in developing virtual property tours, utilizing advanced technologies to deliver engaging and interactive experiences that showcase properties effectively.
At Immersive Studio, we harness the latest in VR, AR, and MR technologies to create Extended Property Experiences that revolutionize property marketing. Our solutions provide immersive, interactive, and engaging ways to showcase properties, enhancing client engagement and facilitating informed decision-making.
Get amazing weekly updates directly in your inbox.
